The optimal times are typically during the January sales and the post-Christmas period. William May also often runs promotions around bank holidays and Valentine's Day, making these excellent opportunities to find discounts on engagement rings and other diamond pieces.

William May occasionally runs targeted discount programmes for students, NHS staff, and other key workers. It's best to check their dedicated promotions page or sign up for their newsletter to be notified of any active schemes, as these are often time-limited.

William May typically offers a 30-day returns policy for items in their original, unworn condition. However, for hygiene reasons, personalised items and earrings for pierced ears are usually exempt from return. We recommend reviewing their full returns policy on their website before making your purchase.

Generally, discount codes cannot be applied to items already in the sale or clearance section, as these are already heavily reduced. Promotional codes are most often valid on full-priced items, so it's worth checking the terms and conditions of any specific voucher before use.